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problem 1: In brief describe the security threats posed to E-Business end users and business enterprises. For each of the threats identified you must propose a suitable countermeasure that can be taken to either remove completely or significantly decrease the threat.

problem 2: Describe the different kinds of online payments.

problem 3: Outline the main options for trading between businesses and consumers.

problem 4: Outline the reasons why a business might wish to adopt e-commerce.

problem 5: describe the main barriers to adoption of e-commerce by consumers and recommend how a company could counter these.

problem 6: What are the different methods for online auctions?

problem 7: Outline the phases in a strategic e-marketing planning process, for each phase noting two aspects which are of particular significance for e-marketing.

problem 8: What different aspects of e-marketing must be monitored as part of controlling the e-marketing? Name three illustrations of how technology can be used to help in monitoring.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M96183

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