problem1. Outline the five distinctive characteristics of service and illustrate them with reference to a service product such as a restaurant.

problem2. Identify and describe five characteristics of a good service organization.

problem3. Define the following terms:

I. “Consumer”

II. “Consumer Behaviour”

problem4. Discuss the four main theories of consumer behaviour

problem5. Identify any four basic social influences that affect most buyers

problem6. Using a relevant ex, apply and describe the consumer buying decision process

problem7. Define the term “product”.

problem8. Products exist in 3 levels. Use relevant exs, in describeing the three levels.

problem9. Examine the key macro- environmental factors that affect firms operating in today’s business environment.