problem1. Outline the five distinctive characteristics of service and illustrate them with reference to a service product such as a restaurant.
problem2. Identify and describe five characteristics of a good service organization.
problem3. Define the following terms:
II. “Consumer Behaviour”
problem4. Discuss the four main theories of consumer behaviour
problem5. Identify any four basic social influences that affect most buyers
problem6. Using a relevant ex, apply and describe the consumer buying decision process
problem7. Define the term “product”.
problem8. Products exist in 3 levels. Use relevant exs, in describeing the three levels.
problem9. Examine the key macro- environmental factors that affect firms operating in today’s business environment.