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Outline a cooperative strategy (not corporate strategy) for Starbucks Coffee, what company do you recommend which you think would help them expand their present products, or what new product could they create together. Coffee and what?. Detail the anticipated synergies along with potential problem areas of the recommended cooperative strategy.

Please do not give an explanation of cooperative strategy or a list of Starbucks Coffee's history or their past cooperatives, as an answer.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91762563

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