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Outcomes of the course:

The learning activities, assignments, and exams in this course assess your mastery of the following learning outcomes:

• To survey current literature in the field of Sports Management.

• To identify main themes and issues and apply course concepts learned in previous coursework.

• To be more interested in the cases and readings that contribute to the discipline and demonstrate how these readings may enhance Sports Management professionals.

• Be able to critically think about, comprehend, and apply Sports Management principles, theories through reflecting on peer-reviewed articles and case studies.

Article 1: Protecting the House of Under Armour(Summary & Critique)

Article 2: Cartel behavior: Amateurism in college sportsIntercollegiate Sports(Summary & Critique for Week)

Article 3: How Curt Flood Changed Baseball Professional Sports (Summary & Critiquefor Week 5 )

Article 4: Revenue Sharing is making an impact

Case Study 1: Tradition vs. Trend: A case study of team response to the secondary market Secondary Markets (Case Study )

Case Study 2: Is sport becoming too commercialised? The Houston Astros public relations crisisCommunication and Public Relations (Case Study).

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91271062
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