Please answer the following two essay questions. Please start with an introduction, answer both essays, then conclude with a summary. The length of your answer should be 2 pages in length for the topics below (1 page for each topic). The length can be exceeded if necessary. Assignment is worth 70 points. All assignments must be uploaded in MS Word and uploaded in gradebook. Sources must be cited in APA format- see below.
Question One
Compare and contrast cultural core beliefs/values and secondary beliefs/values. Provide an example of each and discuss the potential impact marketers have on each. Please use original examples.
Question Two:
Please explain the role of privacy as it relates to marketing within the enterprise.
Cite Your Sources Using the APA Citation Format- handouts in Week One under Additional Reading