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Management Studies

Q. Debate Is Mass Marketing Dead?

With marketers increasingly adopting more also more refined market segmentation schemes-fueled by the Internet also other customization efforts-some critics claim which mass marketing is dead. Others counter which there will always be room for large brands which employ marketing programs targeting the mass market.

Take a Position: Mass marketing is dead versus Mass marketing is still a viable way to build a profitable brand.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9366988

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