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problem1. Corporate Design  can be defined as:  ‘A corporate design is the official graphical design of the logo and name of the company or institution used on letterheads, folders, forms, envelopes, brochures, and so forth. The house style is created in such a way that all the elements are arranged in a distinguished design and pattern.’ Would you describe corporate design only in these terms? Please describe.

problem2. Other terms are linked to corporate design, for instance corporate identity. List five other terms related to Corporate Design.

problem3. From the list you have given above problem 1(b) do describe each or give a description of each

problem4. Illustrate what you understand by the word Corporate Identity, and why is it significant.

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