Organizations must clearly articulate a Mission Statement and Vision Statement in order to effectively strategically plan.

Failing to understand that initial step of the Strategic Planning process often leads an organization away from, instead of towards, effective strategic planning

Select ONE of the industries company combinations below and identify die company's mission statement and vision statement.

Review each statement and clearly explain whether each is effective or ineffective and why.

Provide APA formatted supporting rationale, explanation for your position, i.e., be sure to provide a clear definition of an effective mission statement and vision statement and then correlate aspects of that definition to the actual statements of your selected company to support your position

Industry-Company

Airline American

Airlines Banking/Suntrust

Healthcare/Aetna.