Organizational Strategic Intent

Chapter two raises the issues of objective setting and strategy formulation. The authors suggest that "strategic intent" (the relentless pursuit of an ambitious strategic objective, concentrating the full force of the organization's resources and competitive actions on achieving that objective) is key to focusing the organization on a strategic goal. Do your organizations express strategic intent? How is it expressed? Is it commonly shared in the organization and generally understood? Finally, and most importantly, if the organization lacks strategic intent, or it is ambiguous, what suggestions would you draw from Chapter Two to remedy the situation?