Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Marketing Management Expert

Organization Communication

You will locate one peer-reviewed journal article related to a topic covered in Module 1 and create a professionally designed PowerPoint presentation. In the presentation, you must identify and explain the purpose of the study (article), interpret definitions and variations in definitions, if any. The presentation should include a minimum of five slides, with audio embedded on each slide (for a total of five-to-seven minutes). You will also submit a Word document of your audio transcript.

Steps: The following sequence of steps will help you complete this assignment successfully.

1. Read the module content and assigned textbook material thoroughly.

2. Based on the module content and textbook material, decide on a business-related topic to research. It is helpful if the topic is narrowed and focused. For example, the topic of global economy is too broad and yields over 5,700 peer-reviewed articles in EBSCO Host. Instead, you may consider how Argenti discusses global economy in Chapter 1. Based on Chapter 1, how would you narrow the topic? You may decide you are interested in the role of technology and the global economy. This search, in contrast, yields a much more manageable list of peer-reviewed journal articles.

1. Evaluate your search results. Be certain a source is indeed an academic journal, not a book review, abstract, or "popular" (magazine) article. You do need access to the entire journal article. Open the complete database entry for your article. Look for "document type" and "author affiliation." You most often want a document type of "article"; however, some essays may be appropriate. If you have doubt, ask your professor. Most authors of peer-reviewed articles will be affiliated with a university, college, or research institute. See Evaluating sources below for further information regarding popular versus scholarly articles.

2. Read the article. Most will find it useful to read the abstract first and conclusion second. You will then want to read the review of literature and the remaining parts of the article. Keep in mind that scholarly articles are dense, and most people need to read them more them once. Take your time to process what you are reading and make notes. Use the Swales and Feak textbook to assist you with identifying the purpose of the article and the definition of key terms.

3. When you have completed reading the article, take time to reflect on it. Remember the hallmark of graduate studies is original thought. Throughout your studies you will be asked what you think about something. Try to connect the article with what you already know from undergraduate studies, other classes, work experience, and life experience. If you need to locate other sources to back up your point, do that now before moving on.

4. Prepare and organize thoughts for your presentation. Remember that your objective is clear for this presentation. You are required to summarize the article, identify and explain its purpose, and define key terms (clarifying any discrepancies in definitions), all packed in a professional PowerPoint presentation. Be certain to read the grading rubric below for details.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91297587
  • Price:- $35

Guranteed 24 Hours Delivery, In Price:- $35

Have any Question?


Related Questions in Marketing Management

Assignment - marketing essentialslearning outcomes -

Assignment - MARKETING ESSENTIALS Learning Outcomes - Explain the role of marketing and how it interrelates with other functional units of an organisation. Compare ways in which organisations use elements of the marketin ...

The question of the paper isnbspthe services dominant logic

The question of the paper is:  The services dominant logic (SDL) is a radical change in how we conceptualise exchange. Does the SDL require us to rethink how we practice organisational buying and industrial marketing as ...

Question key assignmentconduct a current literature no more

Question: Key Assignment Conduct a current literature (no more than 5 years old) review on 21st-century marketing strategies. In a 12-15-page scholarly paper, discuss and examine strategic plans for new markets. Provide ...

Objectiveto demonstrate an understanding of international

Objective To demonstrate an understanding of International Marketing To show how an understanding of both the theory and practice of International Marketing To show an good understanding of the subject matter of the indi ...

Question 1 can you identify some products or services that

Question: 1. Can you identify some products or services that the government restricts or regulates the marketing of to the public? What are the restrictions and why do they exist? 2. As a marketing or public relations pr ...

Question 1 what makes a good advertisement2 are adverts

Question: 1. What makes a good advertisement? 2. Are adverts still relevant given the emphasis now on Integrated Marketing Communication? The response must be typed, single spaced, must be in times new roman font (size 1 ...

Integrated marketing communications written and oral

INTEGRATED MARKETING COMMUNICATIONS Written and Oral Assignment - In this assessment students are required to submit a written assignment and deliver an oral presentation relating to Integrated Marketing Communications. ...

Question introductionthis assignment entails development of

Question: INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided that allows you to organ ...

Marketing design and innovation assignment -you are

Marketing Design and Innovation Assignment - You are required to select a contemporary consumer, industrial or commercial product or service that for one reason or another inspires you to critique within the context of t ...

Assignment descriptionregarding your research topic

Assignment Description Regarding your research topic selected in unit 1 and your research question, hypothesis and five survey questions created in Unit 2, write a narrative 800-1,000-word paper describing your proposed ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As