Organisation: Coles

You are the marketing manager for an organisation. Briefly describe the organisation, its products or services and its current markets. Identify two opportunities to enter new market, with current or new products and two opportunities to introduce new products to your current markets.

Analyse and document these opportunities in terms of:

a) Their potential contribution to your organisation's business

b) Their fir with your organisation's goals and capabilities

c) Likely impact on your current business and customers

d) External influences in the financial viability of each opportunity

e) Probable return on investment

f) Changes needed to current operations

g) Changed needed to maintain current quality of customer service

h) Resource required to make the necessary changes

i) The statistical methods and techniques to evaluate marketing opportunities

Give detailed explanations of the legislation, regulations and codes of ethics which apply to its marketing activities

Give detailed explanation of the principles of marketing and marketing mix in relation to the identified opportunities

Communicate the findings and recommendations to the key stakeholders in your organisation