(Answered) Option 1nbspintroducing a new product to the marketput

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Option #1: Introducing a New Product to the Market

Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:

The overall strategy; why segmenting, targeting, and positioning are useful methodologies
Segmentation and targeting choices
Characteristics of the target market
Why that target market is attractive
The positioning strategy

Provide justifications, in the form of research, for your decisions and at least two references to credible sources outside of the course and its required readings/media.

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