Online Video News Releases (VNRs) are visual storytelling that any business can use as a marketing and public relations tool. Provide an example of two VNRs: one video will be an example of a good VNR while the other will be a poor example of a VNR. Remember, Video News Releases are for businesses, the video must be related to a business.
Compare and contrast the two videos by answering the following questions:
Was the message about the business or product/service clear?
Was the target audience addressed?
Was there a storytelling element to the message?
Was the quality appropriate (lights, sounds, visuals, etc.)?
If there are comments below the video, are they positive or negative?
Would you watch more VNRs from this business? Why or why not.