One way that marketing mix characteristics differ for, Ask an Expert

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One way that marketing mix characteristics differ for organizational buying compared to consumer buying is that for organization buying

advertising is often technical in nature.

promotions of all kinds are avoided.

price is firmly quoted and attempts at negotiation are considered bad form.

distribution is of negligible importance.

product quality is assumed among sellers and is rarely a buying criteria.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91535661

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