One test of whether marketing research should be done, Ask an Expert

Management Studies

One test of whether marketing research should be done is

whether different outcomes will lead to different marketing actions.
whether different outcomes will lead to the unrelated marketing actions.
using a jury of executive opinion to interpret the data.
agreeing to take action only if the decision is unanimous.
if top management has the final say on actions taken after research is completed

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M9614402

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