One standard corporations utilize to evaluate their performance against their competitors is the set of rankings developed by Fortune magazine. These comprise the Fortune 500, the 100 Best Companies to Work For and other lists. The public moreover uses these rankings to decide to what companies they must give their business but should they? Is there an inherent value in these rankings, or are they subjective? Must a business set a specific ranking on a list like this as a normal to be met? Provision your assertions