One source of new-product ideas is competitors and steven, Ask an Expert

Management Studies

One source of new-product ideas is competitors and Steven Fischer recently joined Frankie as well as Alex Specialty Products as a brand manager. His new boss told him, we don't have a budget for new-product development. We just observer our competitors' new-product introductions as well as offer knockoffs of any that look like they will be successful.

1. Is this practice ethical and Why or why not and Justify your answer.

2. Give four instances of products that have been introduced based on similar products

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9308241

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