Discuss and illustrate out the four (4) main reasons for planning public relations programmes.
How you would describe ‘publics’ and provide two (2) exs of internal and external publics.
Recognize and illustrate out clearly the principles of good press relations.
Discuss and illustrate out the purpose of research in Public Relations and describe the key steps in research planning.
One significant cause of ineffective public relations efforts is the lack of planning. Using evidence from any organization, describe the four-step planning process which might assist public relations practitioners adapts their planning messages to other managers.