One of wal-marts advertising campaigns featured a round, Ask an Expert

Management Studies

One of Wal-Mart's advertising campaigns featured a round smiling yellow decimal point that looked like a happy face. This ad concentrated on showing that the large retailer offered its customers the lowest possible prices. Wal-Mart is pursuing a(n) _____ strategy).

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91624804

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