One of the problems in developing rating scales is the, Ask an Expert

Management Studies

One of the problems in developing rating scales is the choice of response terms to use. Below are samples of some widely used scaling codes. Do you see any problems with them?

1. Yes-Depends-No

2. Excellent-Good-Fair-Poor

3. Excellent-Good-Average-Fair-Poor

4. Strongly Approve-Approve-Uncertain-Disapprove- Strongly Disapprove

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9792020

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