(Answered) One of the most well-known examples of a successful

Management Studies

One of the most well-known examples of a successful international company failing due to very poor change management is Kodak (Eastman Kodak Company).

Kodak was founded by George Eastman in 1888 in the USA. Kodak was a very profitable and

innovative technology company with worldwide distribution of its products and a

strong focus on research and development. The company filed for bankruptcy in

January 2012.

You are required to research this company and answer two questions. Post your answers into the Moodle Forum under Activity 1.

Write a short paragraph (4-6 sentences) on each of the following questions.

Q1. Why was Kodak so slow to adapt to the changing world?

Q2. What could the management at Kodak have done differently?

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