One of the most effective ways to control the service and human operations in your business is to align your goals with employees' compensation and reward plans (economic, tangible, and intangible).

Design compensation and reward plans that meet the following goals for each function in the company (e.g., operations, sales, web design, as appropriate):

1. You want to attract and retain high quality, experienced employees to your business.

2. You need to increase your awareness of the winery amidst the tough competition already in the marketplace.

3. You need to decrease the number of errors that employees make at the winery tasting room, retail store, etc.

300+ words