One of the most critical questions for any company is which activities to conduct "in-house" and which ones to outsource. There is never a perfect answer, since the best selection in either category depends on the specific company, the industry, and the conditions of the economic, regulatory, and cultural environments. Outline how a company can use social media to select which activities to outsource and which ones to do in-house.

1. Identify the key methods/media/techniques and explain how they would be applied.

2. Explain the advantages and possible limitations and risks of each method/technique.

3. Not all companies are fit to use social media for such a complex process as the development of new products. What are the necessary conditions as well as the company's capabilities that are necessary for the company to be able to use these techniques successfully in developing new products?

4. How would you assess the results of the activities you listed under 1?