One of the cornerstones of adult learning theory is that adults learn best when they can apply what they are learning, rather than by rote memorization or the simple recalling of facts and figures. Consider a firm that you are familiar with, or that you have worked with. In terms of the chapters we just covered, what do you consider to be the 3 most important Marketing Environment concepts that the organization should consider? Don't include general answers from anywhere in these chapters, but rather look for specific information related to "marketing environments." Remember, these factors can influence the demand for products.

Include in your answer:

• The key marketing environment concepts

• The page numbers where the concepts may be located.

• A brief definition of the concepts

• How the firm would benefit from considering the concepts you have chosen.

• I manage a car wash chain in Central Virginia, and we are always looking to add new stores