One of the competitive strategies to consider is whether to be a “first-mover,” “first-follower,” or “slow-mover.” Search for and select two companies that have embraced one of these three strategies for the entire company, a product line, or individual product. Each selected company needs to have chosen a different strategy from the other. For example, if you choose a fast-mover company, then select a company using one of the two other competitive strategies.

Describe what each of companies did with the strategy, why you believe the strategy was chosen, and tell us what your professional opinion is of the results achieved with the strategy.