One of the biggest advances in underwriting auto, home, and even small business policies is predictive modeling (predictive analytics). Some of these models use credit scores and some do not. You have been tasked by the chief of underwriting at your small insurer to investigate predictive modeling and provide a white paper on what predictive modeling is and what it might do for your company. Your insurance company is a regional firm that sells mostly personal lines and small business. It is experiencing the competitive pressures of companies like GEICO and Progressive who are taking customers away from your traditional retail agents. While your company believes it is delivering a high-quality product in both coverage and claims expertise, price is becoming an ever greater issue. Your assignment is to produce this report for management. Also include examples of the types of analytic categories you might expect for this company. For proper citation of references, please consult the APA citation guide in Blackboard.

This must be in your own words. This should be a thorough analysis.