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One of the best ways to understand how to develop and to ultimately manage "good" customer service skills is through evaluating your own experiences as a customer. All of us, at times, are both a customer and a customer service provider. 

Think about a recent experience as a customer. For example, perhaps you purchased consumer goods at a store or you found it necessary to return merchandise. Perhaps you visited a local restaurant or contacted a help desk for technical support.

  • Identify the firm and its core business.
  • Describe the situation. Was this situation an incident, a problem or a request?
  • Did you interact live with a Customer Service Representative (CSR)?
  • Did you use any self-services?
  • What were your expectations? Did the CSR set your expectations or were you left to set them on your own?
  • Were your expectations met?
  • What did the CSR do well? For example, did the CSR demonstrate a "can-do" and caring attitude? Did this CSR go the extra mile for you? Did the CSR take ownership of the situation?
  • How could the provider improve?
  • What are your conclusions? How did the service impact you as a customer? Did you feel valued?
  • If you were the manager, what steps would you take to improve customer service and support?

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