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One marketing strategy that is aimed toward encouraging the consumers to make repeat purchases from the company is to have the company's product operate with only certain attachments or requires a specific brand itme to operate. One example is a mop that includes a starter kit that comes with certain napkins and the consumer is required for buying refills.

Can you think of 1-2 other ways that a company can "dangle a carrot" to prospective customers, or maximize loyalty from current ones?

(The answer should be a minimum of 150 words.)

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92473513

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