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One concept that has yet to really be fully explored is that of integrated logistics management -- the logistics concept that emphasizes teamwork not only within the organization but across the organization's marketing channel.

Is this realistic? Can the partners in complex, global marketing channels really behave like a team? If so, what are some of the necessary "ingredients"? Can you think of an example from your professional life or concerning a firm you have read about that demonstrates integrated logistics management?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92022662

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