Q. You work for an industry which sells medical supplies to the general public: crutches, bandages, wheelchairs, physical therapy bands also balls, OTC medicines, and slings, anything a person can use at home. One afternoon, a consumer comes in also is visibly upset. He bought some crutches from you which broke six weeks after he bought them.

Q Express at least three situations where an American industry might need to keep the product the same however, alter?