On the three platforms of advertisement mentioned, let’s chose one single product/organization advertisement being played across the three medium. Let’s chose the present hot advertising client i.e. E-commerce applications like say a GroupOn advertisement across three platforms.

We all agree with the fact that there lie significant differences in the way advertisements are carried out in each of the three medium and the reason being the very intentions with which the here mediums are used to target here possibly different segments of customer.

While the magazine and print medium is used to inform future possible customer and enthusiast about the possibility and existence, the advertisement over here tries to showcase the possibility of the product and services being showcased. In this case possible lucrative deals are showcased in magazine to grab attention and further enquiries. On similar lines the television medium is just used to grab attention, attract consumer and generate a possible instinct in them to go and look for product at least from curiosity perspective. 

The online medium s much more information medium and target base over here look for much detail before decision making and hence the advertisements are centered on customer controlled flow of immense information. In this case it would be providing users with possible deal search in their cities etc.

Did the details of this Goupon advertisement you discussed change based on the medium, or was the content presented the same way over each three types?

Please respond wth at least 50 words.