Occasionally a student will suggest that his or her product, Ask an Expert

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Occasionally, a student will suggest that his or her product or service is universally needed, such as providing a haircut.

Therefore, they plan to target everyone. Why is this not a good idea? What criteria should be used to determine which market segment(s) to target?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92708419

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