Observe the main bases of the market, Ask an Expert

Management Studies

Q1. Illustrate the various types of distribution channels?

Q2. Under what conditions would you prefer mass distribution channels (multi-brand outlets) or exclusive distribution channels (company licensed or franchised outlets)? prepare down some of the appropriate exs to support your answer.

Q3. describe why would a firm resort to market segmentation?

Q4. Observe the main bases of the market segmentation.

Q5. Recommend appropriate parameters for segmenting the market for any two:

a) Computers.
b) Ready-made garments.
c) Toilet soaps

Q6. prepare down an overview of the extended marketing mix for services with appropriate exs.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M912728

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