Q1. Illustrate the various types of distribution channels?
Q2. Under what conditions would you prefer mass distribution channels (multi-brand outlets) or exclusive distribution channels (company licensed or franchised outlets)? prepare down some of the appropriate exs to support your answer.
Q3. describe why would a firm resort to market segmentation?
Q4. Observe the main bases of the market segmentation.
Q5. Recommend appropriate parameters for segmenting the market for any two:
b) Ready-made garments.
c) Toilet soaps
Q6. prepare down an overview of the extended marketing mix for services with appropriate exs.