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Q1. Illustrate the various types of distribution channels?

Q2. Under what conditions would you prefer mass distribution channels (multi-brand outlets) or exclusive distribution channels (company licensed or franchised outlets)? prepare down some of the appropriate exs to support your answer.

Q3. describe why would a firm resort to market segmentation?

Q4. Observe the main bases of the market segmentation.

Q5. Recommend appropriate parameters for segmenting the market for any two:

a) Computers.
b) Ready-made garments.
c) Toilet soaps

Q6. prepare down an overview of the extended marketing mix for services with appropriate exs.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M912728

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