Objective of the Assignment

First- Overview - industry/service

Second- Description of the Service or product

Third- Service Marketing Strategies

Fourth- Journals and websites. see below: The Adaptation of Services to the Internet

The way that services are offered to consumers is changing drastically because of the impact of the Internet. Now have the following industries had to change to adapt to this technological change?

Banking - Go to the US Bank homepage and select intemet banking from the homepage. Take at look at Citibank, eMortgages, and Lending Tree.

Healthcare - Visit one of the following prescription drug sites: Lipitor, Rogaine, or Prozac. Try one of these sites: Dentists, Healthline or WebMD.

Insurance - Log on to Best Quote US and/or Instant Quote. How does this compare to the "old" way of buying insurance?

Travel - Visit one of the following travel sites: Cheaptickets, Travelocity, Expedia. Now have the growth of these online reservation sites affected the travel agencies? What role do Travel agencies now play in the marketplace?

Journal of Marketing

Journal of Advertising

Journal of Consumer Behavior

Journal of Marketing Research

Fifth- Competition, trends, etc.

Sixth - Marketing Management strategies

Seventh - Conclusion

Select one category/industry and write a 5-7 page paper about one of the industries listed. Determine the service challenge of a company: (select a company from one of the categories above).

Please be sure to include at least 3 journal articles.