Objective: Explain the approaches to ethics and social responsibility

MKD Transportation owns and operates a fleet of container ships and tankers that transport goods around the globe. Company executives have just been contacted by the media with a credible report that one of their ships is leaking an oily substance off the coast of Belize. If true, some of the world's most beautiful coral reefs could be in danger. On the other hand, the captain of the ship in question has not notified the company of any problem, and cleanup could be very costly. Environmental groups and the government of Belize have demanded that the company admit responsibility and immediately begin cleanup.

1. Managers at MKD claim to exercise ethical behavior toward their employees. Describe three (3) matters this behavior might cover.

2. What might the general public begin to think about MKD's responsibilities toward the environment? Provide one (1) example.

3. If MKD adopts an obstructionist stance, how will the company respond to this media report? Provide one (1) supporting fact.

4. If MKD adopts a defensive stance, how will the company respond to this situation? Provide one (1) supporting fact.

5. If MKD adopts an accommodative stance, how will the company respond to the media and demands by the government of Belize and environmental groups? Provide one (1) supporting fact.

6. How might this situation have been different in the event that MKD had initially adopted a proactive stance to social responsibility? Provide one (1) supporting fact.

Objective: Describe pricing strategies for a product

Describe one (1) example of a situation in which a company might adopt a pricing objective other than profit maximization. Provide two

(2) supporting facts.

Part A: Ethical behavior

Student provides a clear, logical description of at least 3 matters the "ethical behavior" of MKD towards their employees might cover.

Part A: Environmental responsibilities

Student provides a clear, logical example of what the general public might begin to think about MKD's responsibilities toward the environment.

Part A: Obstructionist stance

Student provides a clear, logical description of how the company will respond to the media report if they adopt an obstructionist stance, with at least 1 clear, logical supporting fact.

Part A: Defensive stance

Student provides a clear, logical description of how the company will respond to the media report if they adopt a defensive stance, with at least 1 clear, logical supporting fact.

Part A: Accommodative stance

Student provides a clear, logical description of how the company will respond to the media report if they adopt an accommodative stance, with at least 1 clear, logical supporting fact.

Part A: Proactive stance

Student provides a clear, logical description of how the situation might have been different in the event that MKD had initially adopted a proactive stance to social responsibility, with at least 1 clear, logical supporting fact.

Part B: Pricing Objective

Student provides a clear, logical description of at least 1 example of a situation in which a company might adopt a pricing objective other than profit maximization, with at least 2 clear, logical supporting facts.

Mechanics

Student makes no errors in grammar or spelling that distract the reader from the content.

Format

The paper is written in proper format. All sources used for quotes and facts are credible and cited correctly.