Objective: Analyze and describe the concepts of culture and its impact on communication in a global enterprise.

Introduction: This lesson involves culture and the role of culture in global business communication.

Included in this lesson are the roles of perception and stereotypes, how they affect the ways we think about others, and how that impacts our business communication

This essay will allow you to explore the fundamental elements of culture and the role culture plays in the global business environment.

Deliverable: The essay for this lesson is required to be a minimum of 750 words that clearly demonstrate your understanding of the activity.

Essays should have a clear introduction, thesis statement and conclusion, written in APA format (APAstyle.org). A minimum of three sources must be cited in-text and in the Reference list.

Activity Details:

Respond to the essay questions.

Read the following questions, and use what you have learned in this lesson to summarize your responses. It is highly recommended that you use these questions/prompts as level 1 subheadings in your essay.

-How do the elements of culture determine the way in which individuals communicate in the business environment?

-In what ways can false perceptions of others adversely impact the effectiveness of business organizations? Provide examples

-If culture impacts communication, how can managers of multicultural business organizations overcome culture-based communication barriers? Provide specific methods.