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o introduce its products to more markets, a small startup company that produces lip balms is using a differentiated marketing strategy and targeting three main market segments. What obstacles might the company run into?

A) it can be difficult to foster brand loyalty though differentiated marketing.

B) it can face challenges in luring customers away from existing companies.

C) each segment requires its own marketing plan and execution and costs add up quickly.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92292459

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