MARKETING MANAGEMENT

1. a) "Now the Indian market has totally become the consumer oriented market". - Discuss this statement with its pros and cons. Also suggest your opinion towards consumerism. 

b) In what circumstances would you recommend an organization should pursue a market follower strategy? Elaborate your response with relevant examples.   

2. Select a service industry you are familiar with and conduct the study of six 'how s' - namely: 

a) How do you want your customers to view you? 

b) How do you want your staff to view you? 

c) How do you want your shareholder to view you? 

d) How do you want the competition to view you?

e) How do you want your supplier to view you?

f) How do you want your community to view you? 

and how do they view you right now?

3. A multinational company producing sports shoe plans to enter Indian market for the first time. It has appointed you as its marketing manager. Prepare a marketing plan keeping in view the influence of internal and external factors. 

4. a) "Packaging has been criticized as being expensive, giving no additional value and often deceptive". Will you agree this statement or disagree? Give valid reasons for your hold. 

b) As the president of a newly established mobile company, you must decide what type of pricing policy you are going to adopt? Explain the factors you would consider in making your choice.