Now is the time to select a strategy, but before you identify a specific strategy to implement, you have to create a few alternatives to choose from. During the previous week you identified the generic strategic direction for either "Subway" or Southwest. It is now time to identify specific alternative strategies for implementation.

Create 2-3 strategic alternatives, i.e., actual strategies that the organization should pursue. Keep in mind that these alternatives MUST fit under the umbrella strategic direction you identified last week.

Be sure to fully explain each alternative and why it’s a good possibility including supporting rationale.