Now is the time to select a strategy, but before you identify a specific strategy to implement, you have to create a few alternatives to choose from. During the previous week you identified the generic strategic direction for Subway. It is now time to identify specific alternative strategies for implementation. Based on the strategic direction that you identified in Week 4, create 2-3 strategic alternatives, i.e., actual strategies that the organization should pursue. Keep in mind that these alternatives MUST fit under the umbrella strategic direction you identified last week.

Be sure to fully explain each alternative and why it’s a good possibility including supporting rationale.

Last week I said -As Subway is more into Healthy alternative to fast foods they need to build on it as the demand and consumer behavior is changing in the same direction. So Differentiation is the way forward for them and try to use different retail ways to gain higher market share.