Now address the additional topics below to complete your WAL-MART marketing plan. Again, reference our example and the identified text chapters for additional context.

3-4 Pages

•Segmentation approach and rationale ?e.g., Demographic, geodemographic, behavioral, psychographic, etc.

•Target market(s) description

•Positioning statement

•Marketing mix details ?Address each "P" (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.

•Success metrics ?Discuss at least 3 metrics you might analyze to evaluate the success of your plan.

•International considerations

?Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.

•Conclusion

?Summarize your plan and why it deserves to be funded.

•References

Text chapters to reference...

•SWOT: 2.1, 8.1, 9.2 ?Remember, strengths and weaknesses relate to factors within your brand's control; opportunities and threats relate to factors outside that control.

•Segmentation approaches: 7.3

•Targeting: 7.3

•Positioning: 6.1, 7.3

•Marketing Mix, Product: 4

•Marketing Mix, Place: 5

Marketing Mix, Price: 6

•Marketing Mix, Promotion: 7

•Success metrics: 9.4

•International considerations: 8.5