Note:

Read the following Instructions and write 4-5 pages paper as per as given instructions. For this assignment the company I selected is New Balance Athletic Shoe Inc. Include headings before starting each new section and add 4-5 scholarly relevant references in APA. Your answer must be 100% original.

Instructions:

The final project for this course is the creation of a corporate social responsibility (CSR) addendum to the business plan you created in MBA 560: Marketing and Strategy. The CSR addendum will include a brief discussion of the mission, vision, and values of the company; the impact of trends in corporate culture and social responsibility on business ideas; and the potential ethical or regulatory issues that affect the corporate strategy and brand development. The CSR addendum will conclude with a discussion of the best potential outcome of the company's CSR efforts and the intrinsic and extrinsic rewards for the company.

For this milestone, submit a draft of the Outcomes portion of the final project (Section VI). Specifically, the following critical elements must be addressed:

VI. Outcomes

A. Efforts: Describe the cultural awareness and civic engagement efforts in which your business will be involved. What is the best desired potential outcome of these cultural awareness and civic engagement efforts?

B. Alignment: How do these efforts align to the corporate mission, vision, and values?

C. Impact: How will the alignment of the cultural awareness and civic engagement efforts with corporate mission, vision, and values improve corporate exposure and profits? In your response, you could consider the impact of the alignment of concepts such as return on investment, sustainability, and the community served by the business, for example.