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Management Studies

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Q1: what cultural issues can an organisation face when it attempts to internationalise its activities?

Q2: In light of Disney experience in Hong Kong, would you agree that a uniform external culture cannot be imposed market? Think about how other companies (e.g. Coca-Cola and McDonald's) deal with culture.

Q3: Find some example from around the world of product or service introductions that failed to understand the culture of the market being entered. What could have been done better?

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Marketing Management, Management Studies

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