Assessment - Research project

Task - You and a group of investors are interested in setting up a range of tourism promotion ventures, given the ample opportunities in Australia including the Sun, Sand and Surf. Your group has to shortlist:

• Nature of business – e.g. Travel agent, Tourist group operator, serviced apartments for tourists , camp site ( there are several other options)

• Type of business –e.g. front office, site based office, online booking ( there are several other options)

The aim of the venture is to provide a pleasant experience to a selected cohort of tourists e.g. Baby boomers, uni students, young couples. In order to do this successfully you need to ensure that the Nature and type of business you choose can grow over the next 10 years.

Your minimum criteria are:

• enough tourists who will be interested in availing of these facilities.

• these tourists have the funds to pay for their trip (how you identify that is up to you but you need to document this criterion)

These are the minimum criteria – you should identify some more, at least one more, that you can use in this business decision.

Your task is to prepare a report to be presented to your co-investors which identifies two (2) ventures in Australia which meet your criteria. Your report should demonstrate how these ventures meet the minimum criteria above and additional criteria which you have identified. You should also identify additional statistical information that is required before a final decision is made to invest in any venture.

Your report should be professionally presented as a

• Business Report OR

• PowerPoint – to be presented to the audience

Rationale - This assessment item asesses the folowing subject learning outcomes:

• be able to demonstrate problem-solving skills in assessing, organising, summarising and interpreting relevant data for decision making purposes;

• be able to apply decision theory to business situations;

The task also provides the opportunity for students to work cooperatively in groups and to communicate the results of their research.