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Define Channels of distribution according to Stanton

Stanton has also defined it as "A distribution channel comprises the set of people and firms involved in the transfer of title to a product as product moves from producer to ultimate consumer or business user". Essentially it refers to the vital links connecting the manufacturers and producers and ultimate consumers/users. It includes both producer and the end user and also middlemen/agents engaged in the process of transfer of title of goods.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9582881

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