Nordstrom's founding philosophy: offer the customer the best possible service, selection, quality and value.

1) Price Points & Positioning:

How do the companies’ selected price point affect the following:

Their image to their customer? To competitors?

Their relationship with their employees?

The customer experience for purchases?

For questions? For problems?

2) Competitive Strategies:

Which of the five generic competitive strategies do each use for their:

Overall brand?

For their retail stores?

For their online stores?

Why might they use a different strategy for their “bricks-and-mortar” versus their online stores?

How does each store respond to competitive threats?

3) Long-term Strategies for Growth and Sustainability:

Where are the opportunities for growth for each store?

Are these growth opportunities sustainable?

What factors affect growth and sustainability for each store? Note growth can refer to sales/revenue, volume of sales, number of locations, market share, number of employees, etc.