Nonmarketing periodicals can help you understand consumer behavior and apply what you've learned to your marketing plan. Research articles from such publications as the Journal of Psychology, Journal of American Ethnic History, Psychology Today, Race and Class, Working Woman, Society, and others.

Select and read three articles that explore different topics (i.e., do not select three articles on psychology). Then, make a list of factors you think could affect consumer purchasing behavior. Include with each factor a way marketers could use this information to their benefit.