No.1
Assume that you inherited a company that makes and sells packaged ice. Traditionally, the company has sold to commercial users such as restaurants, supermarkets, or food distributors. You have decided to expand your customer base to include consumers. Develop a statement of your target market(s), competitor targets, and a value proposition. Be prepared to discuss and defend your strategy decisions with your classmates. please be kind to present you response in APA style with enough references and in-text citations to support your work.
No.2
You are required to pick a product or brand of your own choosing that is sold in your geographical area. From an examination of any marketing materials (advertising, packaging, website, for example) and reflecting the 4P's of marketing, construct a value proposition for it.
Submission should be a 3 page document, (independent of the title page and reference page) double-spaced in Times New Roman font which is no greater than 12 points in size. Please provide in-text citations and at least 5 References in APA Style.
N/B
Please note that the questions must be answered separately in two different attachments