Nintendo's Wii U

Case Objectives

1. To examine how external and internal forces affect competitive strategy.
2. To investigate choice of competitive strategy in a crowded industry environment.
3. To encourage discussion of the effectiveness of external regulations in dealing with issues of social responsibility.

PART I: Using approximately 300 words each answer the following questions:

Summary of Discussion Questions

1. In detail explain the main issues of the case. Be specific and list all issues
2. What are key forces in the general and industry environments that affect Nintendo's choice of strategy?
3. What internal resources and assets does Nintendo have that may give it a competitive advantage?
4. Who are Nintendo's main competitors and How should Nintendo compete?
5. Complete a Porter's Analysis on Nintendo. Specifically identify each of the five areas.

PART II:  Find TWO recent Journal articles (less than 2 years old) on the video game industry and write a one page review on EACH article. Articles MUST be from published sources and cannot be a text book. Submit the articles reviews and questions in one document.