News Corp. Assignment
This assignment is a take-home project with the written response due to be passed in and discussed in class. News Corp. is one of the leading media conglomerates in the world.
This assignment will encourage you to do research into this global media company to track it's growth and philosophy over the past 6 decades.
Please answer the following questions with as much detail as you can.
1/ What is News Corporation?
• Provide some history on the origin of the company
• Who controls the company
• What media properties does it own?
2/ In 2007 News Corp. acquired Dow Jones in a hostile takeover....
• Why did Murdoch want Dow Jones?
• Identify two controversial issues relating to the takeover.
3/ Talk about Rupert Murdoch's ongoing war with the New York Times.
• Why is he so adamant about eclipsing the Times?
• What has happened during the past year with the circulations of the two publications?
• What has the Times done to strike back at News Corp.
4/ In spite of Murdoch's opposition to digital media, what has News Corp. done with online offerings for its publications in particular and media conglomerate in
general?
5/ Recent Controversy ..look into the "Hacking Scandal"
• Brief description of happenings
• Implicated characters...who is:
- James Murdoch
- Rebekah Brooks
- David Cameron
- Andy Coulson
- Leslie Hinton
• Fall-Out....
- What has happened to News of the World?
- What happened to News International's bid to acquire all of BSkyB?
- What is currently happening at The Sun?
6/ Implications in the United States....how might the Hacking Scandal in the UK impact News Corp. in the US?
7/ Why does any of this matter? What's so important about News Corp.?
8/ News Corp. Realignment......what has News Corp done to realign it's business units? Why?
9/ Recent happenings with News Corp.
- Financial performance
- Recent acquisition targets
At least 6 pages.